Braille Writing

Braille Writing

If it is OLYMPUS…you feel it!

OLYMPUS, loyal to its philosophy to face the public first as People and then as consumers, proceeds to an act of rare social sensitivity.

From now on, and for the first time in Greece, the OLYMPUS milks become friendly to the persons with eye-sight problems, since the packages "Chosen", "Biological" and "Life", bear on the lid the word "MILK" and the letters "FC'' for the full cream milk and "L'' for the light milk, and all the Olympus Natural Juices bear the word "JUICE" on the lid, written in the Braille system.

Braille is a tactile system of reading and writing. It is made of embossed dots that replace the letters of the alphabet so that the people with eye-sight problems can read by touching them. Thus, everyone will be able to know which milk they choose. OLYMPUS shows that when there is the will to feel the needs of your fellow-men, there are always ways to do it.